YouTube is offering Super Chat for its live streaming service. Super Chat is a Business Model (BM) that digs mainly into two desires: 1) desire to be recognized and 2) desire to communicate.
As for the user, by sending Super Chat, 1) one can stand out from the pack semi-permanently — at the moment of sending via the highlighted message and during the lifespan of the show via the leader board — and 2) dramatically increase the chance that the streamer reply.
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Cover Photo by Kon Karampelas on Unsplash